Legal

Privacy Policy

Last updated · 17 June 2026

Subtle is built privacy-first. In plain terms: your subscription data lives on your device and in your own iCloud account. We run no servers that store your content, and we do not track you. This policy explains exactly what that means.

Who we are

Subtle (“the app”) is published by NorthStudio (“we”, “us”). You can reach us any time at support@northstud.io.

The short version

  • We do not collect, sell, or share your personal information.
  • Your subscriptions are stored on your device and in your private iCloud database — we cannot see them.
  • Screenshot scanning runs entirely on your device. Images and extracted text never leave it.
  • In this version, no analytics or tracking SDK is active, so no usage events are transmitted at all.
  • There is no account, no sign-up, and no advertising.

Data you create in the app

The subscriptions you add — names, amounts, billing cycles, dates, categories, notes, and any custom icons or photos — are stored locally on your device using Apple’s on-device database. If you enable iCloud sync, this data is also stored in your own private iCloud database and synced across your Apple devices by Apple. It is end-to-end handled by Apple’s infrastructure and is never sent to NorthStudio. You can turn iCloud sync off at any time in Settings.

Screenshot scanning

When you scan a screenshot or import a PDF or CSV statement, all text recognition and parsing happens on your device using Apple’s Vision and PDFKit frameworks. No image, document, or recognized text is ever uploaded, transmitted, or seen by us or any third party.

The only network requests Subtle makes

Subtle is designed to stay offline as much as possible. There are exactly two outbound requests, neither of which carries personal or financial content:

  • Exchange rates: once a day the app fetches currency conversion rates from open.er-api.com to convert subscriptions into your home currency. No data about you is sent — it is a simple request for public rates, cached on your device.
  • Logos for custom services: if you add a service that is not in the bundled catalog, the app looks up its logo using only the bare website domain you provide (for example “example.com”), via Logo.dev and public favicon sources. Your subscription names, amounts, and notes are never sent. Logos are cached on your device for up to 90 days.

The 256 services in the built-in catalog already ship with their logos, so adding one of those requires no network request at all.

Analytics

Subtle includes a Settings toggle for anonymous analytics and an internal analytics layer, but in this version no third-party analytics SDK is integrated. The toggle controls a system that currently sends nothing: no events leave your device, and our App Store privacy label declares that no data is collected. If we ever activate analytics in a future release, it will only ever record anonymous, aggregated usage events — never your subscription names, amounts, notes, screenshots, or any personal information — it will continue to honor the opt-out, and we will update this policy and the App Store label before doing so.

What we never do

  • We do not link to your bank or read your financial transactions.
  • We do not scan your email.
  • We do not show advertising or use advertising identifiers.
  • We do not sell or share your data with data brokers or any third party.

Notifications

Renewal reminders are scheduled and delivered locally on your device. We do not operate a push-notification server and send you nothing remotely.

Children’s privacy

Subtle is a general-audience utility and is not directed at children under 13. We do not knowingly collect personal information from children.

Retaining and deleting your data

Because your data lives on your device and in your iCloud account, you are in full control. Delete any subscription in the app, use “Clear all subscriptions” in Settings, or delete the app to remove its local data. Data stored in iCloud can be managed or removed through your Apple device’s iCloud settings.

Your rights

Depending on where you live, you may have rights under laws such as the GDPR or CCPA to access, correct, or delete personal data a company holds about you. Since we do not hold your subscription data or any personal profile on our servers, there is nothing for us to retrieve or erase. If you have any question about your data, contact us at support@northstud.io.

Changes to this policy

If our practices change, we will update this page and revise the “last updated” date above. Material changes will also be reflected in the App Store privacy label before they take effect.

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